Branding Corporate Identity - Final Compilation
15 December 2024
25/9/24 - 16/12/24 / Week 1 - Week 12
Lin Chenyi / 0367008
Branding Corporate Identity / Bachelor of Creative Media Design (Honours)
INSTRUCTIONS
Task link menu
Task 1: Brand breakthrough
Task 2: Brand identity
Task 3: Brand positioning and application
Task 4: Brand guidelines
Submit content
Task 1: Break the brand
Task 2: Logo
Task 2 (A) - Research and Analysis
Fig 2.1 Task 2A - Logo Analysis
Task 2 (B)- Logo
Brand mind map：
https://www.mindmeister.com/app/map/3452307525
Business mind map：
https://www.mindmeister.com/app/map/3452344365
Brand Positioning & Identity
Final Submission
In the past few weeks of work, I have been constantly adjusting and improving my brand design and project content. Through the feedback from teachers and classmates, I realized that many details are very important for brand display. From the initial brand name selection to the final design perfection, every link is full of challenges and learning. In particular, the process of brand positioning and target audience analysis helped me clarify the core value and market direction of the brand. At the same time, making brand guidelines and related derivatives (such as business cards, letterheads, etc.) also made me pay more attention to the consistency and professionalism of the brand.
Observation
Brand positioning and audience analysis
I realized that accurate brand positioning is the key to building a successful brand. Through multiple mind maps and feedback corrections, I gradually clarified the core value of the "Mellow" coffee shop: a warm and healing space. In audience analysis, through the detailed division of the four dimensions of geography, population, psychology and behavior, I have a clearer understanding of the target customers.
During the design process, the teacher's feedback made me realize that design is not only about creating beauty, but also about reflecting the uniqueness and functionality of the brand. For example, the original Logo design was too complicated. After simplification and removing unnecessary elements, the simple lines and warm image are more attractive.
I found that consistency is crucial when creating a brand visual system. Whether it is the choice of fonts or the matching of tones, it is necessary to maintain coordination between various design elements to ensure the unity of the brand image.
Experience
Design is not a one-time process. Every feedback and correction makes me more aware of the shortcomings in my design. In the early stages of the project, I may not have fully considered the details and the needs of the audience, but with continuous modifications and adjustments, my design gradually became more in line with the brand positioning.
Throughout the process, I improved my skills in design software such as InDesign, especially when making derivatives such as brand guidelines, business cards, letterheads, etc., I became more familiar with how to use different tools to create professional design files.
Summary
This project made me deeply understand that brand design is a step-by-step process. You must always pay attention to details and continuously optimize and improve in each link. Through weekly feedback and self-summary, I not only improved my design ability, but also deepened my understanding of brand strategy and visual communication. In the future, I will continue to make more attempts in brand consistency, user experience and depth of visual expression, and strive to build "Mellow" into a brand that has both a warm and healing feeling and a unique personality.
评论
发表评论