Creative Brand Strategy - Final Compilation

 April 21, 2025 - (Week 1 - Week 14)

Linchenyi/ 0367008

Graphic design/Bachelor of Design in Creative Media

Creative Brand Strategy - Final Compilation

INSTRUCTIONS 

Final Submission

TASK :

Task 1A : Case Study：Rebranding Documents

 Fig 1.1 Rebranding Documents Pdf

Task 1A: Proposal.ppt

Pink Watercolor Minimalist Beauty Makeup Presentation，作者 CHENYI LIN

TASK 1B: Campaign Preposal

Task 1B:Case Study：Rebranding Documents

 Fig 1.2 Rebranding Documents Pdf

 Task 1B : Campaign Proposal.ppt

Task 1B CAMPAIGN PROPOSAL，作者 CHENYI LIN

2A｜Concept: Key Brand Touchpoints & Application List

DESIGN BRIEF PROPOSAL

2B｜Design direction: mood board + style setting

Moodboard display link (MIRO): https://miro.com/app/board/uXjVIuJpkFc=/

PROJECT 3：Brand activities 

Social Media Post: A4 poster Vertical Poster 1080 x 1920 Multiple square post Floor plan PDF:

 Fig 1.3 

Mockup:

 Fig 1.4 Mockup,Pdf

Final Speech PPT：

Glossier project 3_ Campaign Branding ，作者 CHENYI LIN

REFLECTION

Experience

This course has transformed me from a pure "visual student" to a comprehensive designer who can think about user experience, brand strategy and design logic. In the project, I not only re-examined the core value of the Glossier brand, but also tried to develop an offline beauty interactive event centered on "Make Beauty Playful" for it, and completely built a communication system for the brand event through websites, graphic design and social vision.

From logo redesign, brand font and color matching system reconstruction, to the conception of the event page, the layout of pop-up content, to the imagination and packaging application of the beauty experience car, every step is challenging myself how to implement "brand ideas" into "specific experience".

Observations

In the course, I observed that design is no longer a single plane, but a systematic experience integration. A brand must maintain consistency and recognition from visual symbols, language style to communication media. At the same time, design needs to start from the user's perspective - for example, we are not selling products, but inviting users to participate in an interesting and resonant beauty event.

The teacher's feedback also made me realize that it is not enough to just list SWOT (strengths/weaknesses/opportunities/threats). They need to be connected, find design opportunities from brand problems, and respond with practical design actions. For example, "relying on online" can be transformed into "increasing offline touchpoints"; "market homogeneity" can be transformed into "cross-border joint names and style differentiation".

Findings

Design and brand positioning must be consistent: I learned that good brand design is not beautiful, but "appropriate", and should serve the brand's goals and users' emotional connection.

Sustainable visual language is important: from color schemes, font selection to social media rhetoric, each item needs to consider whether it can be extended and has continuous recognition.

Integrated thinking is more important than fragmentation: integrating web pages, promotional cards, beauty cars, event topics and community challenges to form a complete activity system, which is more communicative than a single art element.

Summary

This course made me re-understand the meaning of "design": it is a gentle force connecting brands and people. I am no longer just creating something “beautiful”, but an overall experience that makes users want to participate and share.