Packaging and Merchandising Design - Final Project:Merchandise and Promotional Strategy

22/12/2024

9/12/2024-25/12/2024 (Week12-Week14)

Lin Chenyi/ 0367008 / Bachelor of Design (Honors) in Creative Media

Brand Corporate Identity / Taylors University

Final Project:Merchandise and Promotional Strategy

INSTRUCTIONS

EXERCISE 

Final Project:Merchandise and Promotional Strategy

This project is a continuation of Project 2 and needs to be a derivative. The product design must reflect the brand and packaging design in Project 2. We need to make 8 products, including a display stand.

Our merchandise ideas are: canvas bags, packing bags, standees, poster boards, paper cup holders, T-shirts, tradestand, exhibition area (we also wanted to make stickers, but Ms. Vitlyaa forbade that)

We chose these products because they are closely related to our drinks:

1. Paper bags, which can be used as bags to package drinks.

2. Stands and poster boards, which can be used as media to promote brands.

3. Tradestand, used to display products.

4. Coasters, used to hold drinks.

5. T-shirts and canvas bags, as product peripherals.

Finalized beverage packaging design：

Fig 1.1 Final design drawing

Fig 1.2 Final design drawing，pdf

These items also fit in with the idea of ​​sustainability, here are some visual references.

Fig 1.3 Visual reference

Below is the product design we designed.

Fig 2.1 Cup holders

Fig 2.2 Signboard

Fig 2.3 Mini Store Booth

Fig 2.4 Packing paper bags

Fig 2.5 Canvas bag

Fig 2.6 T-shirt

Fig 2.8 Exhibits Area

Final product display in the exhibition area.

Fig 2.9 Final product display in the exhibition area.

Final Submission

Fig 3.1 PDF of the final product design

Final PPT：

Fig 3.2 PDF of the final 

FEEDBACK

Week 11

Ms. Vitlyaa told us what kind of product design we needed to make, and we confirmed the final beverage packaging design.

Week12:

Ms. Vitlyaa looked at our product design and she did not recommend us to make stickers and pins because she thought they had nothing to do with our drinks. She suggested we make paper bags and cup holders, and we also needed to put these products in an exhibition area for display.

REFLECTION

Compared with Task 3, this final project was less stressful because I had accumulated previous design experience and information. This gave me a clear direction and clues when designing the products.

Design ideas

I thought about what kind of products could represent the brand, and finally chose coasters, tote bags, paper bags, clothes and standees. These items were not randomly selected, but centered around food. More importantly, these designs all echoed the brand's sustainable development values, such as choosing environmentally friendly materials and reusable design forms.

Use of visual elements

In the design, I created a pattern design that incorporates the core visual elements of the packaging in Project 2. These elements were recombined and arranged to give the products a consistent brand style, making the overall design look more cohesive.

Learning and reflection

Through this project, I gained experience in how to start from the core values ​​of the brand and choose products that match it. At the same time, I have a deeper understanding of how to maintain the unity of the design and extend the visual language to different media. This process gave me a new understanding of brand scalability and practical application design.