Design Research Methodology - Compilation & Reflection

- July 22, 2024

22.04.2024 - 26.07.2024/ Week 1 - Week 14

Lin Chenyi / 0367008

Design Research Methodology / Bachelor of Design (Hons) in Creative Media

Compilation & Reflection

INSTRUCTIONS

 

ASSIGNMENT 1: Research Proposal & ASSIGNMENT 2: Critical Review

Fig. 1.1 Final Research Proposal & Final Critical Review  [PDF]

ASSIGNMENT 3: Research Implementation - Primary Data

Fig. 1.3 Final Research Implementation - Primary Data [PDF]

ASSIGNMENT 4: Research Reflection Report and Recorded Presentation

Fig. 1.4 Final Research Reflection Report [PDF]

Link to presentation slides: RES60604 Presentation Slides

Video Presentation Link: RES60604 Presentation

Blog link: Design Research Methodology - Compilation & Reflection

Weekly Progress & Reflection

Fig. 1.5 Weekly Progress & Reflection [PDF]

https://drive.google.com/drive/folders/1A30RHLlp4SzKMQMj6rWPIgs5AYN-ytWi

FEEDBACK

WEEK 1

Subdivision (Flat Design) selected.

WEEK 2

Ms. Jinchi suggested that my research questions could be expressed in a different way, not to complicate my text, to understand, and to explore visual appeal (for example, color layout on food packaging, mixed products are more attractive).

It should be based on how the concept of the product affects the consumer group.

WEEK 3

Packaging design can affect consumers' purchasing decisions, but not necessarily perception, because I am not a market consumer and cannot take consumers' decisions into consideration from a marketing perspective. My research should be limited to visual appeal.

The cited document is too old and I have not seen the complete reference. (Recommended to study again)

The two paragraphs of the problem statement are meaningful, but one more paragraph should be added to further explain how the packaging design I want to study affects consumer purchasing decisions.

WEEK 4

The proposal needs to add some literature citations to improve its rigor. The proposal has now been finalized.

WEEK 5

For CR1 and CR2, you have some understanding of the research paper and can identify the main points, but need to read it carefully, especially the research methods, since I put them in "Discussion".  My assessment so far is logical and reasonable.  Please continue CR3 to complete T2. Duplication of content already included in some parts of my paper needs to be removed.   I would like to comment on the usefulness or relevance of this article to your research.  If I do not cite other research to support my review, a reference list is not required.

WEEK 6

The conclusion repeats the above, without having to recap it again, one key point can be referenced meaning perhaps the main thing you can benefit from this article is that you can discuss this in the conclusion.

WEEK 7

An important addition to the conclusion is to consult more literature to support the research.

WEEK 8

Independent Study Week

WEEK 9

Learn why this approach is right for your research?

Provide reasons for all questions in the questionnaire, supported by the literature. Answer choices should also be guided by the literature. This can be quite subjective. It is best to include some visual samples in the questions so that respondents have a better idea.

Explain more about Section 4 - Why do you think open-ended questions are needed?

WEEK 10

The currency unit of my survey question is only for China, so changing it will mess up the data. You can't edit the questions in the survey anymore because you have already sent it out. Just make sure you send it to other participants except China.

WEEK 11

I need more people who don't understand the region to fill out my survey

WEEK 12

I need to add literature and apply the support of literature when drawing the final conclusion of the data.

WEEK 13

Data tables need to be created and added by yourself, not screenshots. Add relevant literature sources to the summary section, and add summary and literature list to the last presentation slide page.

WEEK 14

Overall slide design is lovely and content of each slide is well utilized.

Assignment 4: Research Reflection Report

 

Experience

As a design student, I had the privilege of conducting a valuable research experience in an area of ​​my interest. Although the whole process was challenging, I was able to successfully complete the research project. I chose this topic because I have a strong interest in snack packaging, which not only attracts me but also brings a pleasant experience. The most difficult part of the project was collecting the primary data, which took a lot of time, as well as carefully analyzing the findings and planning the research design.

 

Observation

Throughout the research project, I realized that conducting research is not an easy task. Choosing a topic, designing a research implementation plan, and analyzing the data all require a lot of time and effort. In the process of analyzing the findings, I received valuable suggestions from the different opinions of the participants. This insightful feedback provided new perspectives for my research.

 

Findings

Throughout this research project, I learned a lot, especially the importance of organizing and documenting the entire research process in detail. In addition, this experience strengthened my critical thinking skills in data analysis. I found it particularly valuable to independently plan the research design for visual analysis because it taught me how to adopt a strategic approach to collect comprehensive and relevant data. However, I also realized that I need to improve on time management and task allocation, and I need to improve my writing skills.

 

I am very grateful to the participants for their valuable survey responses, which laid a solid foundation for my research. I would also like to thank Dr. Jinchi for her guidance and feedback. She patiently and clearly explained the requirements and made effective suggestions, which were very helpful to my research.